Media24 has launched a multi-million rand project to give selected non-profit organisations and small businesses a boost by making advertising space to the value of R24 million available, allowing them to market their services and projects in the group’s newspapers, magazines and online titles.

This ‘Giving you space to Grow’ project is a focused initiative to combine the efforts of the media company’s myriad social investments under one umbrella and to make a significant difference in the visibility of these 24 organisations and businesses.

“Media24 is excited about launching this initiative, aimed at being of value to communities,” says Esmaré Weideman, CEO: Media24. “With ‘Giving you space to Grow’ we are focusing our contribution to socio-economic development and enterprise development on making a real difference within the context of broad-based black economic empowerment. By donating advertising space and editorial coverage, we are helping 12 non-profit organisations to get more exposure for the huge contributions they are already making to the social fibre of our community. In addition, we are also supporting 12 small businesses whose entrepreneurship initiatives are aiding economic progress at local levels.”

Media24’s influential variety of publications will assist the project to make a contribution to the sterling work these 24 organisations are already doing. The beneficiaries will each receive advertising space to the value of R1 million and the advertisements will run in various Media24 magazines, newspapers and online titles from 1 August until 31 December this year.

Media24’s contribution won’t only be limited to advertising space – several publications have also committed their editorial support for the project. Some of South Africa’s most influential titles such as YOU, NewsNow, go! and Finweek have chosen “partners” that fit in with their various brands from this list of 24 organisations. The titles will report about these organisations to support their work in the communities.Project Manager Adrie Jurgensen says ‘Giving you space to Grow’ is a wonderful way of honouring organisations and people who perform community work with great enthusiasm and empathy – and to also give entrepreneurs the opportunity to market their businesses to the broader public. “There are many different ways of getting involved with projects in South Africa. Merely dishing out money is not always the answer,” she says. “Media24 wants to make a difference by doing what we do best, by telling ordinary people’s stories. South Africa has such a wealth of stories about hope and success, as well as stories about trials and tribulations. We can all learn from what others do to help people. With this project we can help to tell South Africans stories about the remarkable work done daily.”

The 12 non-profit organisations which will benefit from the donation are: Badisa, Junior Achievement SA, the Make a Difference Foundation, FunDza, World Wildlife Fund, grassroots ad agency The Movement, Reach for a Dream, Charity Aid Foundation SA, FAMSA, the sport and education NGO the JAG Foundation, help2read and the Shanduka Black Umbrellas. The 12 small businesses that will benefit from this project all form part of the Shanduka Black Umbrellas, an organisation supporting new businesses.

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Published on 2012/06/29 12:00:00 AM